Danila Giordano
CMF innovation manager
Stellantis

Danila Giordano is CMF Innovation Manager for Stellantis with 18 years of experience in automotive industry. After her Industrial Design degree at Polytechnic of Turin she worked at first on interior design and graphic design projects, then specialized in automotive Color&Material Design. 

She took care of Italian brands as CMF Design Manager for a decade, such as Alfa Romeo and Maserati, working on Design Brand Strategy and CMF design projects as Maserati MC20 | Maserati Levante | Maserati Alfieri Concept car | Maserati Quattroporte | Maserati Ghibli | Maserati Kubang concept | Alfa Romeo Giulia | Alfa Romeo Stelvio. Then she was Strategy and Innovation Manager for Maserati Fuoriserie in 2020 and from 2015 she is strongly focused on CMF Innovation for FCA Italian brands working on CMF Innovation materials scouting, Trend Forecast Analysis and CMF Innovation projects as Fiat 500 Electric and among the latest concept cars Fiat CENTOVENTI and LANCIA Pu+Ra HPE. 

From 2021 she became CMF Concept and Innovation Manager for European brands of Stellantis, taking heed of cross industries Trend Forecast, new materials and technologies with an increasing focus on sustainability, to be applied on the next gen Stellantis cars. She is lecturer of CMF Design Course in Transportation Master at IED.

She is a thinking forward designer with sensitivity in material thinking and experimentation, attentive to details and communication she is passionate for Material Research and Sustainability.